While San is widely known for his collaboration with Dolce&Gabbana, he has also worked with several other brands.
One notable collaboration was with TUMI, the well-known travel and lifestyle brand. For this campaign, San promoted the new TUMI Alpha Collection, a range designed for people with active and dynamic lifestyles. Through a series of photos, he showcased various items from the collection, including travel bags and everyday accessories.While San is widely known for his collaboration with Dolce&Gabbana, he has also worked with several other prestigious brands. Thanks to his growing influence in both fashion and lifestyle industries, many companies have chosen him to represent their products and connect with a global audience.
One notable collaboration was with TUMI, the well-known travel and lifestyle brand. For this campaign, San promoted the new TUMI Alpha Collection, a range designed for people with active and dynamic lifestyles. Through a series of photos, he showcased various items from the collection, including travel bags and everyday accessories.
Moreover, San’s natural charisma and versatility made him a perfect fit for the campaign. Whether posing in a relaxed setting or highlighting the practical features of the products, he effortlessly brought attention to the collection. As a result, the campaign successfully combined functionality, elegance, and modern style.
The photoshoot was featured in QG Korea, one of South Korea’s most recognized magazines. Through this collaboration, readers were able to discover both the new TUMI collection and San’s unique ability to adapt to different concepts and brands. His professional attitude and strong visual presence once again received praise from fans and industry observers alike.
In addition, QG Korea shared a statement about the partnership between TUMI and San. The magazine wrote: “The TUMI ‘Alpha Collection’ seamlessly connects every moment, whether you’re working out or taking a break. This is how ATEEZ’s San spends his day.” This description perfectly reflected the campaign’s goal of presenting a lifestyle that is both active and effortless.
Overall, the collaboration highlighted San’s growing impact beyond the music industry. Not only did he help showcase TUMI’s latest products, but he also demonstrated why so many brands are eager to work with him. Through projects like this one, San continues to strengthen his presence in the world of fashion and advertising.
