San is loved by everyone because of his striking visuals, natural elegance, and charismatic presence. Over the years, he has participated in numerous fashion shows, interviews, magazines, and photoshoots.
One of his most notable collaborations was with Dolce&Gabbana. He previously worked with the brand by participating in their Alta Moda event, where he wore a breathtaking outfit that immediately captured the attention of fashion enthusiasts and the media alike. His appearance at the event generated significant buzz online and contributed greatly to his growing reputation within the fashion world.
In October 2025, San’s relationship with Dolce&Gabbana reached a new milestone when he was officially announced as a Global Ambassador for the brand. The news delighted his fans, known as “Puddings,” as well as ATINYs around the world and many fashion lovers.
San expressed his excitement about the partnership on social media, stating: “I am proud and excited to embark on this journey with Dolce&Gabbana, and I look forward to creating meaningful moments together.” His enthusiasm reflected the strong bond that had already developed between him and the brand.
Today, many fans describe San as the new prince of Dolce&Gabbana, a perfect representative of the house’s bold and charismatic identity. The brand itself celebrated the partnership, saying that San was “strengthening the enduring dialogue between fashion and music — a continuous source of inspiration for the brand.”
